× October 1, 2023 - We are excited to announce that Austin Media Group/OMG Austin has been absorbed into Monstrous Media Group. While our name has changed, our dedication to excellence remains the same. Check out our new website to discover our expanded range of multi-award-winning services! Visit us at www.monstrousmediagroup.com.
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OMG Austin

Pay Per Click Marketing (PPC)

Pay Per Click Marketing (PPC)

PPC services Austin 

Pay Per Click Marketing gives a company the ability to advertise their products and services on search engines such as Google to get the most clicks on their advertisements. Effective PPC management is one of the most important aspects of running a successful paid search campaign and providing the best Return-of-Investment (ROI). 

What are PPC ads? 

Pay Per Click ads are part of Search Engine Marketing (SEM) strategies in the SEO world. While Search Engine Optimization focuses on the organic ranking over time, SEM focuses on paid strategies that provide a quick turn around. While these two strategies are very much different, SEM still needs an SEO expert to help their company to successfully promote their products. 

Pay Per Click ads start with keyword research, management and competitor analysis that allows for a PPC Management Austin company to find the best keywords and copy for the PPC advertisement based on their industry and competitors. 

A company only pays when their ad is clicked on. Basically, if you put an ad out on the Google Search Engine you only pay for this ad when someone clicks on it. 

For example, when someone googles “top marketing firm in Austin,” if OMG Austin put an ad out it would show on the top or bottom of Google. These are the ads that show on the first page in the first few sections or underneath the organic SERP pages that are also ranking for that specific keyword or phrase. However, you simply cannot “set it and forget it” you have to be willing to spend time to manage the ad.

PPC management 

Without PPC management Austin, a company could easily start spending too much money on their advertisements. In return, this could hinder the results of the campaign and not produce the results that a company was searching for. A PPC ad could not be producing the results a company is searching for this could be due to a simple lack of understanding of this marketing strategy to not finding alternative keywords that could bring in even more targeted traffic! 

When a company hires a PPC management Austin expert, our experts will help to create a strategy, measure the results and provide feedback on what could have been better. 

Here’s the following things our experts will manage: 

  • PPC campaign structure
  • Landing pages 
  • Keyword research 
  • Set a cap and test the ads! 

Why Is PPC Important? 

Pay Per Click Marketing is important because it can generate traffic right away. OMG Austin uses Google Ads for all our PPC marketing strategies because it can generate traffic faster, and Google Search Engine is used more often than other search engines. 

Oftentimes, when a client comes in wanting to see instant results, our experts suggest that the client implements PPC ads and organic SEO strategies. This is because PPC ads can produce immediate results for specific campaigns while gaining organic traffic. 

The most important notion that our PPC Company in Austin, Texas wants every company out there to know is that PPC marketing doesn’t have to be expensive if you use other marketing strategies like SEO and digital marketing correctly. 

Let OMG Austin handle it all for you! We can create the PPC marketing ad along with managing the advertisement for the duration. We can design the best ad with other marketing strategies to bring the most customers to your website.

Call one of the leading PPC advertising companies today! 

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