Pay Per Click Marketing (PPC)
PPC services Austin
Pay Per Click Marketing gives a company the ability to advertise their products and services on search engines such as Google to get the most clicks on their advertisements. Effective PPC management is one of the most important aspects of running a successful paid search campaign and providing the best Return-of-Investment (ROI).
What are PPC ads?
Pay Per Click ads are part of Search Engine Marketing (SEM) strategies in the SEO world. While Search Engine Optimization focuses on the organic ranking over time, SEM focuses on paid strategies that provide a quick turn around. While these two strategies are very much different, SEM still needs an SEO expert to help their company to successfully promote their products.
Pay Per Click ads start with keyword research, management and competitor analysis that allows for a PPC Management Austin company to find the best keywords and copy for the PPC advertisement based on their industry and competitors.
A company only pays when their ad is clicked on. Basically, if you put an ad out on the Google Search Engine you only pay for this ad when someone clicks on it.
For example, when someone googles “top marketing firm in Austin,” if OMG Austin put an ad out it would show on the top or bottom of Google. These are the ads that show on the first page in the first few sections or underneath the organic SERP pages that are also ranking for that specific keyword or phrase. However, you simply cannot “set it and forget it” you have to be willing to spend time to manage the ad.