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Marketing 101: Millennial marketing

Marketing 101: Millennial marketing
Ah, Millennials. The avocado toast loving and industry shaking generation! Hey, they aren't all that bad, and they are possibly your newest aduience. Here's how to start marketing to this genertation.
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Marketing 101: Understanding your target audience

Marketing 101: Understanding your target audience
Who is your target audience? Even for companies who have a product or service that "everyone" can use, not "everyone" is your audience!
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Branding 101: What is branding?

 Branding 101: What is branding?
Branding is what a company is known for. A consumer oftentimes has strong ties to brands based on their motto, values or the quality of its products. This is why a clear and prominent brand is so important for companies.
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UPDATED: How you can use twitter to boost traffic to your website

UPDATED: How you can use twitter to boost traffic to your website
Social media is a great tool for targeting your audience and drawing others in to your brand. However, there are so many different social media platforms out there, it can be hard to figure out which ones to use for your particular industry.
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Five SEO lead gen all companies should know

Five SEO lead gen all companies should know
Search engines are arguably the best platforms for generating leads online. Take a look at these five interesting facts to see how SEO lead generation can help skyrocket your business.
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Three ways to re-engage email subscribers

Three ways to re-engage email subscribers
A list of email subscribers can become dormant, unsubscribe or feel fatigued with the overload of information that is setting off their inbox notifications.
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Common COVID-19 FAQs

Common COVID-19 FAQs
As a company, entrepreneurs, startups and marketers, what kind of content do you even publish? Marketing during COVID-19 is something that no marketer can say they have directly dealt with before; however, some of the top companies and entrepreneurs in the industry have provided a better understanding of what can and should be done during this time.
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What are the components of a successful PPC ad?

What are the components of a successful PPC ad?
When a consumer searches for “plumbers in X” or “repair shops near me.” There are two types of results that will appear. Some of the first results that populate in a search engine’s SERP are PPC ads.
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UPDATED: Social Media Marketing mistakes & how to fix them

UPDATED: Social Media Marketing mistakes & how to fix them
Just posting willy-nilly, no strategy, too many promotions and other common mistakes happen when a business handles their own social media marketing.
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Three SEO strategies a company can’t ignore in 2020

Three SEO strategies a company can’t ignore in 2020
What would we do without search engines? No, really, what would we do? As search engines become smarter and competition grows, a company needs SEO strategies in place. What are our top recommendations for 2020?
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