Email marketing strategies to try this fall
As the leaves begin to change, it is also important that your marketing strategies do as well. Changing your marketing strategy around this time helps humanize your brand and build a stronger connection with customers.
You can start your marketing’s fall transition with email marketing. This platform is very versatile and provides the ability to reach a wide target audience. You can tailor content and help drive more engagement and sales.
Check out these creative fall email marketing ideas our Austin email marketing agency team has provided that are tailored for the season.
Fall email marketing ideas
Showcase fall products
For many companies, they offer limited edition products that are exclusive to the fall months. For example, Starbucks reintroduces its famous Pumpkin Spice Latte every single fall. You can kick off your email marketing campaigns by showcasing your brand-new fall products - sweaters, fall-inspired candles, pumpkin-spiced treats or anything else.
Fall sale events
If you are in retail or e-commerce, you are more likely to have sales. In your newsletters, be sure to highlight your sales events or promotions leading up to the holiday season. 56 percent of people say that they have already started shopping in October. Use your email marketing campaigns during this time to highlight items that your customers are interested in buying for the holiday season.
Share season content
Aside from selling, you also want to provide customers with quality information. Providing valuable content to your customers will improve online sales, generate leads and increase customer retention rates. You can share blog posts about seasonal content that is relevant to your industry. For example, if you provide HVAC services, you could share blogs about doing a fall furnace checkup, preparing your home for the fall or how to prevent frozen pipes.
Spotlight community services
During the fall and holiday seasons, you can really humanize your brand by sharing how your company is giving back to the community. Around this time and into the holiday season, people are into giving back. You can highlight any events your company participates in or team up with a nonprofit in your community.
Tease your holiday promotions
Since a lot of shoppers begin to think about the holiday season or even start their shopping in the fall, you should start teasing your upcoming holiday promotions and guides. Prepare your subscribers by teasing them with special offers, holiday gift guides or holiday sales that your store plans on doing. That way, they will be waiting for an email with your Black Friday or Cyber Monday sales.
Start driving sales and engagement with the best Austin email marketing agency!
If you need help managing your email marketing campaigns, hire us! At OMG Austin, we can set up and manage targeted email marketing campaigns that align with any digital marketing goals and KPIs. Reach out today to get started!
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Posted In: E-Mail Marketing