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Category Archive: SEO and Search Marketing

How to optimize for branded keywords

How to optimize for branded keywords
A company should know where they are at in the search results for their own branded keywords and branding in search engines.
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Increasing subscribers in Q2 of 2021

Increasing subscribers in Q2 of 2021
What is the solution for this? Our SEO consultants Austin provide companies with four strategies to improve their subscribers for Q2 2021.
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UPDATED: The importance of a call to action (CTA)

UPDATED: The importance of a call to action (CTA)
A CTA is a statement that tells potential customers and clients to continue with their actions. This is a way to encourage them to continue reading, spending money or emailing the company for better assistance.
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The rise of DuckDuckgo search engine

The rise of DuckDuckgo search engine
Alternative search engines continue to grow in popularity as consumers are more and more concerned with their privacy and security on the Internet. Companies and marketing agencies alike could start to notice the introduction or increase of DuckDuckGO in their website analytics. This is the basics of SEO for DuckDuckGo as it rises in popularity.
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Optimizing a press release: How to boost for SEO

Optimizing a press release: How to boost for SEO
A PR in 2021 needs to be optimized on the company’s end for search engines! While some companies will put “nofollow” or other attributes on a PR, this doesn’t mean that it isn't still valuable. These are the top press release SEO strategies and how to optimize a press release for SEO.
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Google Subtopics SEO: Optimizing for Subtopics

Google Subtopics SEO: Optimizing for Subtopics
Subtopics are a way for Google to utilize their AI to help power a more helpful Google by understanding subtopics around an interest which helps to provide a more broad search and content. “Now we have to worry about broader content when we have been narrowing down content?” Not necessarily!
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Local SEO: How to optimize for Bing

Local SEO: How to optimize for Bing
Bing is the second largest on the market and does bring in a considerable amount of traffic for a number of companies in a large range of industries. While your website is optimized for local SEO strategies on Google’s search engine, what about Bing? Does a significant amount of website traffic come from this search engine? Is it worth the investment? It could be! 
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2021 trends for a company’s website and digital marketing

2021 trends for a company’s website and digital marketing
As companies find themselves ramping up their digital strategies from a new website design or a rebranding, it is imperative that companies find themselves up to date with the latest 2021 trends!
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How the grinch stole your website traffic

How the grinch stole your website traffic
Don't wallow in self pity this year when you notice website traffic is a bit down, instead it is time to devise a plan! "But, how could this be happening?" These are four reasons how the Grinch is stealing your website traffic this holiday season!
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Next SEO steps: Preparing for the Google Page Experience update

Next SEO steps: Preparing for the Google Page Experience update
With the latest update coming quickly here is what the Google Page Experience 2021 update entails and how to prepare for it.
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