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Category Archive: SEO and Search Marketing

Google Subtopics SEO: Optimizing for Subtopics

Google Subtopics SEO: Optimizing for Subtopics
Subtopics are a way for Google to utilize their AI to help power a more helpful Google by understanding subtopics around an interest which helps to provide a more broad search and content. “Now we have to worry about broader content when we have been narrowing down content?” Not necessarily!
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Local SEO: How to optimize for Bing

Local SEO: How to optimize for Bing
Bing is the second largest on the market and does bring in a considerable amount of traffic for a number of companies in a large range of industries. While your website is optimized for local SEO strategies on Google’s search engine, what about Bing? Does a significant amount of website traffic come from this search engine? Is it worth the investment? It could be! 
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2021 trends for a company’s website and digital marketing

2021 trends for a company’s website and digital marketing
As companies find themselves ramping up their digital strategies from a new website design or a rebranding, it is imperative that companies find themselves up to date with the latest 2021 trends!
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How the grinch stole your website traffic

How the grinch stole your website traffic
Don't wallow in self pity this year when you notice website traffic is a bit down, instead it is time to devise a plan! "But, how could this be happening?" These are four reasons how the Grinch is stealing your website traffic this holiday season!
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Next SEO steps: Preparing for the Google Page Experience update

Next SEO steps: Preparing for the Google Page Experience update
With the latest update coming quickly here is what the Google Page Experience 2021 update entails and how to prepare for it.
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Identifying bad SEO practices

Identifying bad SEO practices
A good white hat agency Austin SEO strategy follows guidelines established by search engines, produces quality content and keeps the user at the forefront. Bad SEO is like the cheap knock-off pair of headphones you bought at the discount store. They were cheap, worked one day and fell apart the next.
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UPDATED: SEO for small businesses

 UPDATED: SEO for small businesses
Attention small businesses- SEO strategies should be a part of your digital marketing services.What do our SEO consultants Austin Texas always recommend that small businesses do when implementing affordable seo for small business?
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UPDATED: Content calendar: why a company needs one

UPDATED: Content calendar: why a company needs one
A content calendar, in our opinion, is the most critical aspect of a successful digital marketing strategy. When will you post that post? Send out the monthly newsletter? What about all your other tasks?
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Late seasonal marketing strategies

Late seasonal marketing strategies
While this holiday season is going to be very different from traditional holiday seasons, companies are adapting their regularly scheduled holiday campaigns to continue to sell their products and/or services this year. There is always time to execute any holiday marketing strategies for small businesses.
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UPDATED: Google, help me optimize my website for voice search

UPDATED: Google, help me optimize my website for voice search
As smart speakers continue to rise in popularity, does this change the landscape of SEO for any Austin SEO company?
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