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Category Archive: Social Media and Digital Marketing

How to write kick-ass content!

How to write kick-ass content!
Content will be and always has been king, so how can your company write kick-ass content?
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Facebook Algorithms: how to defeat the algorithms

Facebook Algorithms: how to defeat the algorithms
At one point in time, Facebook was the best place for a business to market their services and tools; however, as social media has changed over the past couple of years this makes marketing on Facebook more difficult. How can a business overcome the algorithms?
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The newest social media platforms

 The newest social media platforms
While there are the main social media platforms all companies and clients think about, there are always those emerging super stars! Here are the five newest platforms to start watching!
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Engagement on social media platforms

Engagement on social media platforms
Social media is about creating and developing a community and brand loyalty. As a business, the amount of likes on a post does not always equal a community.
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Social Media Marketing mistakes & how to fix them

Social Media Marketing mistakes & how to fix them
Just posting willy-nilly, no strategy, too many promotions and other common mistakes happen when a business handles their own social media marketing.
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Chatbots in marketing

Chatbots in marketing
So, what is a chatbot and how can a business use Facebook Messenger to nurture and generate leads?
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What is social proof?

What is social proof?
Social proof is word of mouth marketing in 2019. Social proof is the notion that consumers will adapt behaviors based on what they see others doing.
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Google search engine updates: podcasts

Google search engine updates: podcasts
Podcasts have been around for quite some time, but it seems that in the last couple of years podcasts have skyrocketed in popularity. Should your business be creating a weekly or daily podcast?
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Search engine optimization and social media

Search engine optimization and social media
Without a proper SEO strategy and using social to help with brand awareness, website traffic, lead gen and even more it would not be as successful and vice versa!
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5 ways to use Pinterest for digital marketing

5 ways to use Pinterest for digital marketing
What’s on your personal Pinterest board? A bunch of healthy recipes, fashion ideas, life quotes or something else? As a strategy the everyday person uses for inspiration all the way to creativity, Pinterest has advanced since its first couple of years and can be used in marketing strategies.
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