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Category Archive: Social Media and Digital Marketing

Why hashtags are so critical in social media marketing

Why hashtags are so critical in social media marketing
A hashtag is a relevant and imperative part of social media marketing strategies, but this can be hard to grasp for those not in the industry. Do they really matter? How do you hashtag? We answer the three most common questions about hashtaging!
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Holiday marketing: Should your budget increase for holiday season? 

Holiday marketing: Should your budget increase for holiday season? 
While times are a bit strange right now, should a company review their marketing budget to allocate more to their holiday marketing strategies?
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Pumpkin Spice Season: The craze of pumpkin in the fall

Pumpkin Spice Season: The craze of pumpkin in the fall
Pumpkin spice has changed the way seasonal marketing works from the inception of the famous Pumpkin Spice Latte (PSL) to pumpkin dog treats, 'tis the season for pumpkin everything. However, what can this famous fall marketing trend teach us throughout the year?
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UPDATED: Why you should hire a digital marketing agency

UPDATED: Why you should hire a digital marketing agency
why would a company want to hire an external marketing agency to handle their digital marketing strategies? Our experts explain why on this blog! It is worth the investment!
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Video marketing for different platforms PT 3

Video marketing for different platforms PT 3
Video marketing continues to rise in popularity and as new platforms and features are implemented, here's how to use videos on the latest platforms or their features.
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What is inbound marketing?

What is inbound marketing?
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Stock photos on social media: Are they worth it?

Stock photos on social media: Are they worth it?
Stock images are one of the easiest ways to promote on social media outlets, but are stock the best option? With over 1.5 billion pieces of content on the internet, could stock be the difference between a click and no click?
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Social media marketing strategies for small businesses

Social media marketing strategies for small businesses
With so many companies turning to social media to market their products and services, how can a small business break through the noise? 
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Marketing 101: Millennial marketing

Marketing 101: Millennial marketing
Ah, Millennials. The avocado toast loving and industry shaking generation! Hey, they aren't all that bad, and they are possibly your newest aduience. Here's how to start marketing to this genertation.
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Marketing 101: Understanding your target audience

Marketing 101: Understanding your target audience
Who is your target audience? Even for companies who have a product or service that "everyone" can use, not "everyone" is your audience!
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