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Category Archive: Social Media and Digital Marketing

Facebook Ads

Facebook Ads
Is it worth the investment to advertise on Facebook?
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Calculating ROI with marketing

Calculating ROI with marketing
How can you calculate ROI with digital marketing?
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Video marketing for different platforms PT 2

Video marketing for different platforms PT 2
What video marketing methods work best for LinkedIn, Facebook and Pinterest?
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Content: Google versus people

Content: Google versus people
Who should marketer be writing content for? Google or humans?
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Micromarketing strategies

Micromarketing strategies
A “new” marketing trend is one that answers the questions future patrons and customers are thinking about, but they don’t even realize it. The moment they see an ad and take action, this marketing process is involved from beginning to end. It’s digital marketing, but honing in on a specific target audience called, micromarketing.
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The world of influencer marketing and social media

The world of influencer marketing and social media
The Kardashians, IG fitness models, celebrities and other high profile Instagram accounts are known for influencer marketing.
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How You Can Use Twitter to Boost Traffic to Your Website

How You Can Use Twitter to Boost Traffic to Your Website
Social media is a great tool for targeting your audience and drawing others in to your brand. However, there are so many different social media platforms out there, it can be hard to figure out which ones to use for your particular industry.
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The Basics of Search Engine Optimization (SEO)

The Basics of Search Engine Optimization (SEO)
It seems in the business and digital marketing world that SEO has become a buzzword, because everyone is suddenly talking about it. This is because SEO is so important to businesses all over the world.
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