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Category Archive: Social Media and Digital Marketing

Social media marketing strategies for small businesses

Social media marketing strategies for small businesses
With so many companies turning to social media to market their products and services, how can a small business break through the noise? 
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Marketing 101: Millennial marketing

Marketing 101: Millennial marketing
Ah, Millennials. The avocado toast loving and industry shaking generation! Hey, they aren't all that bad, and they are possibly your newest aduience. Here's how to start marketing to this genertation.
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Marketing 101: Understanding your target audience

Marketing 101: Understanding your target audience
Who is your target audience? Even for companies who have a product or service that "everyone" can use, not "everyone" is your audience!
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Branding 101: What is branding?

 Branding 101: What is branding?
Branding is what a company is known for. A consumer oftentimes has strong ties to brands based on their motto, values or the quality of its products. This is why a clear and prominent brand is so important for companies.
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UPDATED: How you can use twitter to boost traffic to your website

UPDATED: How you can use twitter to boost traffic to your website
Social media is a great tool for targeting your audience and drawing others in to your brand. However, there are so many different social media platforms out there, it can be hard to figure out which ones to use for your particular industry.
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Common COVID-19 FAQs

Common COVID-19 FAQs
As a company, entrepreneurs, startups and marketers, what kind of content do you even publish? Marketing during COVID-19 is something that no marketer can say they have directly dealt with before; however, some of the top companies and entrepreneurs in the industry have provided a better understanding of what can and should be done during this time.
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UPDATED: Social Media Marketing mistakes & how to fix them

UPDATED: Social Media Marketing mistakes & how to fix them
Just posting willy-nilly, no strategy, too many promotions and other common mistakes happen when a business handles their own social media marketing.
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Finding the best digital marketing agency in Austin, TX!

Finding the best digital marketing agency in Austin, TX!
Any company in the Austin, Texas and surrounding areas should find the best digital marketing agency for their company for their needs, not just their price.
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Why digital marketing is essential for Startups!

Why digital marketing is essential for Startups!
As a start-up in the Lone Star state, digital marketing efforts are critical to break out in the industry.
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What does marketing segmentation mean?

What does marketing segmentation mean?
The way an email marketing list, social media groups or other segmented lists is all part of a strategic plan.
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