A majority of the emphasis on marketing strategies include social media platforms and paid advertisements, but there is one reigning traditional marketing method that all companies should be using- email.
It is estimated that over 350 billion dollars was spent on email marketing strategies this year alone. This is because email marketing is easy for digital marketing agency Austin Texas to compose on platforms and companies see a higher ROI out of email than any other marketing strategies.
An integrated CRM system!
First things first, what the heck is a CRM system and integration? CRM is also known as; Customer Relationship Management it is a technology that allows for all your networks to speak to one another. This provides companies with the ability to streamline their systems from email marketing to tracking goals and conversions.
With most email marketing platforms on the market, there is an additional fee to have your CRM speak to other systems in your business. A company will pay for email marketing platforms but you are unable to have this system speak with others without paying an additional fee or needing an upgrade.
How are you speaking with current consumers and customers? A CRM does exactly what it tells you to do, send out marketing emails, company updates and automate these interactions to occur at X time each month or week.
The importance of segmentation
This is the beauty of email marketing. A company can send personalized, specific emails to clients dependent upon their products or services that they have purchased. Segmentation is the division of email subscribers into smaller more niche subscribers based on a number of elements from services to location. It all depends on the email being sent to each list.
Let’s use an example to better explain this segmentation:
At OMG Austin, our digital marketing agency Austin Texas our experts segment lists based upon email marketing campaigns and the services those campaigns speak about.
Our experts segments our emails based on the services that clients are currently using. A website design and development client can get weekly or monthly emails discussing updates on our EE websites, FAQs, industry updates and etc!
For digital marketing, our team can send out FAQs, reading reports, industry news and etc. to our clients to keep them up-to-date. From there, a drip campaign can be created to ensure that clients are being reminded about these important email campaigns that are being sent out.
There can also be a list created inside each of these segmentations. A client who has all digital marketing services can receive all emails, but a client who only has social media marketing will be added to another list. This way, it ensures that all emails being sent are correct and informational based on the services that each client is paying for.
Who opened your email
This is where our digital marketing agency Austin Texas geek out after sending an email marketing campaign. Our platform provides client’s with the ability to see who opened their email, how many times, their location, who they forward it to and the exact thing they say.
Yup, big brother is watching you, but it is Monster eyes. Our platforms allows you to monitor the following:
Who opened the email
How many times they opened the email
Who they forward the email to
Messages sent with email
Yes, a company can see that Jeff from Houston, Texas sent the email to Greg who is a direct competitor.
All of this and even more can be created inside of our Monstrous.Email platform. Contact one of our digital marketing agency Austin Texas team members for more information.
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Posted In: E-Mail Marketing