UPDATED: Email marketing 101: What are drip campaigns
It might seem as if email marketing campaigns are a thing of the past, but that’s far from the truth. Email marketing is a leading form of lead conversion for businesses. It not only allows companies to promote their products and/or services, but at the same time, it provides the ability to connect on a more personal level.
As of right now, over 105 billion emails are sent out each day and by next year 246 billion emails could be sent out on a daily basis. With 49 percent of businesses using some form of email automation, an email marketing campaign is valuable to any business.
While it might seem as if consumers are getting too many emails, the thing is, when a consumer subscribes to your newsletter or email marketing list, that is because they want to read the content or promotions that are being sent.
This is what is a drip email campaign and the best martech software to utilize with it.
What is a drip email campaign?
A drip email campaign is a set of automated email campaigns that have been strategically thought-out and sent out based on the triggers that are pre-determined within the email marketing software!
A great example of what is a drip email campaign is the e-commerce industry. As a consumer, have you ever abandoned your cart while shopping? You got busy or weren’t sure about your purchase?
There is a trigger set in place based on cart abandonment with consumers. This is set up in the email marketing campaign based off of common scenarios in that industry where consumers will fall off or gain traction.
One email will go to all new subscribers on a specific day and five days later another email will automatically go out! Each time one of these drip emails is sent out, it’s coming out of the automation cycle and system of pre-written and designed campaigns.
A couple of days later, when that final reminder email is sent out, it is the final reminder to get consumers to purchase their product.
Drip email campaigns are known to produce 18x’s more revenue for a business than other email campaigns and see a 119 percent increase in click-rates.
This sets the stage for email campaigns to be automated and the potential for a higher click-rate. However, not every email marketing campaign needs to be a drip campaign. If a business is sending out a monthly newsletter or email campaign and that’s it, one can automate it, but there isn’t a need for a drip campaign.
The martech needed
In any email marketing software platform, like Monstrous Email, a drip campaign is the scheduling of one email to the next.
The beginning of a drip email campaign can seem daunting and feel like quite a bit of work because of the initial stages of getting the automation and emails set up.
However, once this is set up in a platform like Monstrous Email, there will be pre-existing templates to choose from and the knowledge of setting up an automation system.
Not sure if any of your current email campaigns could be simpler and less time consuming with a drip campaign and the right automation platform? Give us a call at OMG Austin to set up a meeting about Monstrous.Email and other available marketing services.
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