The newest social media platforms
2019 October 05
Quick, how many social media platforms can you name? These are the top ones our digital marketers could come up with:
These ones were easily listed off, but once these were listed, our marketers were struggling. Our digital marketing agency Austin Texas takes pride in knowing the latest digital marketing trends out there, so with that, these are the newest social media platforms that are trending.
This was one of the hottest social media platforms in 2018, but it was under a different name. Musical.ly,the original name that this social media platform was known for and that is the only thing that has changed in one year! This social media platform is a spin off of Vine and Instagram. This allows for consumers to create short six second videos that can be shared with others on multiple social media platforms.
As of now, there are over 500 million active users on this social media platform and most of these users are ranging between 16 to 24 years- old around the globe. To put this into perspective, Instagram has one billion active users and the most common users ages range from 18 to 30 years-old. Tik Tok reaches a much younger audience than other platforms and has grown in popularity quickly at the end of 2018 and beginning of 2019.
In Facebook fashion, Lasso is the newest version of TikTok that was created and launched a year after TikTok! Lasso allows for users to search for trending and popular videos simply using hashtags and create your own in hopes that it will also start to trend. This is a spin off of Vine and TikTok. However, the main difference between Lasso and TikTok is that the videos are based off hashtags trending.
Is there a viral video? Don’t miss the moment. This will create a serious feeling of fomo. The spin-off has yet to garner the traction that TikTok has, Lasso attracted 15,000 downloads versus Tik Tok’s 64 million in January of 2019.
Vero is the newest version of Instagram that is gaining traction on the apps stores. Any digital marketing agency Austin Texas will tell you the frustrations with all of the algorithm changes with Instagram from post being hidden based on amount of engagement to even not showing the full amount of likes. It can be difficult to navigate this social media platform. As Instagram continues to change algorithms and not give the general public the simple things they are asking for (chronological order), Vero has gained traction.
After the last algorithm change, Vero had three million downloads. The app had just 150,000 in three years and one simple change on Insta and there were three million downloads. Vero’s design is very similar to Instagram’s, but the overall functionality is different.
Vero advertises that there is “no ads. No data mining. No algorithms” and that is one of the main selling points for consumers to download this social media platform. Do you think Instagram will change based on Vero’s growing success? Our marketers are surely hoping so.
Have you ever watched a video of a gamer recording themselves playing their game in live time? Yeah, that’s Twitch and basically what Caffeine is. This is a social platform that focuses on gaming, entertainment and creating videos. The livestream is similar to Facebook Live or Periscope where consumers can comments and react with hearts and likes, but it offers emojis versus just reactions.
Our digital marketing agency Dallas TX is not saying ditch Instagram and head over to Vero, but implementing new channels of social media platforms could be beneficial to companies seeking to reach a younger audience. However, often times, consumers are reluctant to download a new platform unless it garners some major traction like TikTok.
Is your business staying up-to-date with social platforms or are you still only on that one platform Zuckerburg created?
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Posted In: Social Media and Digital Marketing