UPDATED: Social Media Marketing mistakes & how to fix them
A simple Google search will provide companies and entrepreneurs with the ability to DIY their social media marketing strategies. Great, your company can save thousands of dollars with DIY marketing; however, in reality, this is the exact opposite.
A Facebook page, Twitter page, Pinterest and Instagram will all falter if there is no strategy behind social media management. Any company in any industry can start a social media account, which is wonderful, but this comes with common mistakes.
These are the most common social media marketing mistakes to avoid and how to fix them.
Posting with no strategy
Social media management and marketing helps a company reach its target audience in larger quantities, nurture leads, create buzz and conversation. The whole purpose of social media being created was to create a conversation with people all over the globe.
While a company might not be trying to reach the entire globe, a local audience should be in the picture. (Pun intended). If the content that is being created is published just because “you have to post to social media” consumers will not engage with it.
Way too many posts
A mystery for most companies is how often to publish posts. There are thousands to millions of articles out there showing a company how to DIY creating and publishing posts to social media platforms.
Any digital agencies Austin will explain that too many posts will oversaturate consumers and have the reserve affect businesses are searching for which is one of the most common social media marketing mistakes to avoid.
Consistency will outweigh frequency any day which means be consistent with a strategy instead of worrying about frequency. Yes, there are optimal times to post on all social media platforms every single day of the week, but if a company is just posting way too much, it does not matter what time it is being posted.
Social media is free advertisements for all companies, which is wonderful, but consumers are tired of companies always selling them a product or service. Be honest for a second; as a consumer, have you unfollowed a business on social media because all they did was promote their products? Yes? No? Maybe so?
As Gary Vaynerchuk expresses in his books, the most important element is creating a brand that consumers trust.. Trust is the biggest asset in the digital marketing world. Do consumers trust your products? Brand? Quality? Expertise? No matter what it is, create trust with consumers.
This is the most important social media marketing mistake to avoid that can get a company’s social media pages shut down!
As a company, the amount of followers a page has is not the most important notion because followers do not equal goals. Oftentimes, these accounts are only “active” for six months before they are deleted by the social media platform.
This will put a company right back to square one, with little to no followers and posting to an empty social media feed. Go into the social media accounts, follow users back, like their tweet, comment back an emoji here and there and be done with it!
Social media management can be a time-consuming process when done incorrectly. Without a strategy, it can be forgotten and thrown under the rug like dust. OMG Austin is one of the leading digital agencies in Austin that can provide businesses with social media management and a range of other options.
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Posted In: Social Media and Digital Marketing