OMG Austin

White hat versus black hat seo

When it comes to life, there is usually a right way  to do something, and a wrong way. This is also true when talking about search engine optimization.

The battle of the hats; white hat vs. black hat. Both are techniques used when trying to improve a website search engine ranking. But which one is the right way and which one is the wrong way?

It’s important that your Austin search engine optimization is being done correctly and efficiently. Learn the difference between white hat seo and black hat seo. 

White Hat SEO

White hat seo is the correct and ethical way to optimize a site. What do we mean? It follows search engine guidelines and creates a long-term plan to  withstand any search engine updates. This technique is exactly what Google wants you to do. 

White hat SEO targets a human audience rather than a search engine. Usually, white hat seo includes using keywords, keyword analysis, doing research, rewriting meta tags in order for them to be more relevant, backlinking, link building and writing content for human readers. 

Going a little more in depth, when doing white hat SEO, it is important that you are creating quality content and adding it regularly to your site. This shows search engines like Google that your site is unique and appropriate to display, and will appear more valuable to those looking at your site. 

Researching keywords and utilizing them across your content is very important for your Austin search engine optimization. When researching, you want to find keywords that are both short and long tail and relevant to your site. You want to utilize these keywords across your website as well, including blogs, page titles and headings. 

Black Hat SEO

Black hat SEO is all about breaking the rules. This technique does not follow Google’s search engine guidelines, and is more of a short-term way of doing search engine optimization. This style is breaking the rules, and in a way it’s trying to trick Google.  Google is a multi-billion dollar company, good luck tricking them! 

People use black hat SEO techniques to get higher search rankings. It primarily focus on just search engines and not so much human audiences, which is not what you or  Google wants. 

Techniques used in black hat SEO include: hiding text, cloaking, steal content, automtitice article spinning, link farms, purchasing links and blog content spamming. 

All of these are used illegally, a consequence is being banned.

To conclude, there are two different techniques you can choose from when doing SEO. White hat SEO is much more productive in the long run and is perfectly legal. Understanding keywords, how to use them and how to choose them will help boost your Austin search engine optimization rank! 

On the other hand, black hat SEO is not the technique choice that we advise. Not only is it illegal and wrong, but it will not benefit you in the long run. 

At OMG Austin, we are experts when it comes to everything SEO! We utilize white hat SEO techniques for all of our clients by researching keywords and utilizing them across all content. If you are needing help with your Austin search engine optimization, give us a call! 

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