Updated: The basics of search engine optimization (SEO)
68% of people start their online experiences with search engines. That means that companies should ensure their websites are showing up on search engines. One digital marketing strategy that helps increase your website’s visibility online is SEO.
Companies big and small use SEO because it drives 1,000% plus more traffic than organic social media. Our SEO expert Austin team is here to give the rundown about what SEO is and how it can help your business generate more qualified leads.
What is SEO?
SEO is short for search engine optimization. This digital marketing strategy is about improving your website’s visibility on search engines. The main goal of this strategy is to generate more organic traffic to a site.
When it comes to creating an SEO strategy, there are two components: on-page and off-page SEO.
On-page SEO: the process of optimizing a web page to rank higher on search engines and get more search engine traffic.
Off-page SEO: the SEO tactics that occur outside of a website that improves rankings. These strategies include link-building, social media marketing and more.
Who does SEO?
As you can see above, there is a lot that goes into an SEO strategy. From creating new and unique content to keeping up with Google’s algorithm changes, it can become a full-time job. Companies can do SEO by hiring a person on their team to handle all SEO aspects or outsource to an SEO expert Austin company.
An SEO agency is a company that performs SEO strategies for companies by using on-page and off-page optimization strategies to increase a web page’s search ranking. Outsourcing your SEO has many benefits like saving time, money and not putting your website at risk. It ensures you are using the right strategies.
Reasons to use SEO for your business
Builds trust and credibility
As a company, you want your customers to trust your brand. You can build credibility by using SEO. It helps build credibility because when you are writing valuable content, you are helping build authority with your audience and search engines. You are demonstrating that you are knowledgeable in your industry, thus making you a trusted source.
Gain local traffic
If you are looking to get more people to visit your physical location, then you need to be using SEO. By using local keywords, you can help gain more local traffic to your website and physical location. SEO can ensure your website shows up in searches when local people are near your physical location or online.
Cost-effective way to market
Sure, paying for search engine ads will get you fast results, but it can cost you a lot of money if you do that all the time. Using SEO can save you money. It is a business investment that will help your website organically gain ranking over time. Then you do not need to build other aspects of yours.
Hire an SEO expert Austin company to handle your SEO!
Whether you already have an SEO strategy and are looking to improve it or want to develop one, hire us! Our SEO experts can create a custom strategy for your business to bring organic traffic to your website and social media platforms. Contact us to get started!