Authentic branding on social media
2019 November 20
As the digital world continues to be consumed with more companies and consumers flooding the internet, it can be difficult for a company to find their space and voice to reach out to consumers. Once you get this message in front of those consumers, is the message resignation? It is estimated that it takes about seven times before a consumer will start to remember your brand. It takes about 15 times for a consumer to make an opinion about your company.
A company has about seven to 15 times to create an impact that resonates with consumers to turn that consumer into a potential customer. What kind of impact is your company and brand having on consumers?
In a world of socially responsible and conscious consumers, a company needs to show authenticity. This is how branding agencies Austin suggest that a company shows authenticity.
Social media provides a company that ability to showcase their products each and everyday, and because of the relatively cheap advertisement being offered, companies are starting to bombard consumers.
Consumers are now starting to block ads on their social media feeds. It is clear that consumers are being oversaturated with ads after ads, but there are certain ads that consumers are blocking. It is estimated that 30 percent of consumers are blocking density, flashing animations, countdown ads, full screen ads and Chrome block all their ads.
Well, that just made a marketing team and company’s job a bit harder. What does this mean? It’s important to understand why consumers are using social media outlets. One thing to keep in mind is that consumers do not only use social media to buy products or search for services, consumers use social media to connect.
Leverage the notion of allowing to connect with consumers. Think of a popular company on social media? How is their brand being portrayed? Are they connecting with consumers? A great example is Dr Martens shoes. This popular shoe brand has created an entire community with loyal consumers on social media.
An outlandish company or brand needs to own it. A nonprofit company who is helping the community one child at a time needs to own it. No matter who your company is, own it. Branding agencies Austin always suggest to keep messaging, images, print media, social content, websites and even more ALL the same message and branding.
This is part of building authenticity and credibility as a brand and company. A company who is all over the place will seem as if they do not even understand their brand and underlying core values.
What makes your company different? Find the main points and framework and shout it to consumers and customers.
In a digital world, it is important to keep a balance of content on the internet. A company wants to sell products and services; however, create a space for information and in-depth understanding of the industry. Skip the sales for just a moment. When it comes to branding agencies Austin, it is a long term game. There should be a balance between short term and long term branding efforts that all correspond with the company’s underlying efforts and goals.
SproutSocial conducted a study that shows consumers are starting to become skeptical of the digital world and brands are having to fight one another for a chance to grab these consumers.
What are the main reasons these brands are fighting one another? 86 percent of Americans say transparency from businesses is more important than ever before. How can a company use social media to create transparency and authentic brand awareness?
Own up to mistakes: consumers are more likely to stay with a brand if they own up to their mistakes.
Be engaged on social media. Engage with consumers and other brands and hold a conversation. Forget a lasting relationship with a consumer who asks questions about your company.
Social listening is listening to what others are saying about competition in the industry, or your own company, taking this information and use it.
Build brand equity. A company has to build equity in the market. A brand new company cannot jump into the market with no trust or credibility and expect to win over the hearts of social media followers. Consumers are skeptical and the newest generation of millennials are not having it.
As the digital world continues to evolve and change with consumers, branding agencies Austin suggests that a company starts to use these methods of branding to continue to reach their consumers. Not sure how to start social media marketing or branding?
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