Do you want to know the secret to successful digital marketing like big companies? The secret is creating a digital marketing funnel. Digital marketing agencies in Austin TX recommend our clients learn what a digital marketing funnel is and create one for their business. 

Digital marketing funnels are not new. In fact, they have been around since 1898. They were first introduced as a sale funnel. The term is still used today, but it has been modified to fit today’s digital marketing needs. 

Whether you are already familiar with what a digital marketing funnel is or not, check out this helpful guide about digital marketing funnels and strategies that are recommended by one of the best digital marketing agencies in Austin TX. 

What is a digital marketing funnel?

A digital marketing funnel, also known as a marketing funnel, is a visual model that shows the steps that a person takes from being a prospect to a customer. This funnel uses a variety of marketing strategies to engage potential leads through their buying journey. 

The five crucial steps of a digital marketing funnel are:

1. Awareness

2. Consideration

3. Conversion

4. Loyalty

5. Advocacy 

Old vs. new digital marketing funnel

Before we got these five steps, there was an old marketing model that is often referred to as the AIDA model. This old marketing funnel consisted of four steps: awareness, interest, desire and action. 

Besides being only four steps, the old model focused on a linear experience and only thought about universal user behaviors. In contrast, the new digital marketing funnel focuses on a non-linear experience and thinks about the behaviors driving a user. 

The stages of a digital marketing funnel

Awareness

At the top of the digital marketing funnel is awareness. This step is all about getting people to know about your product or service. People cannot become customers if they do not know about your business. 

Some digital marketing strategies that companies can use to create awareness are:

• Search engine optimization

• Social media marketing

• Pay-per-click advertising

Consideration

Once people are aware of your product or service, it is time to get them to consider your product or service. They know your product or service exists, but they have not made the decision to make a purchase. During this stage, they could be comparing your business to competitors or waiting for a special offer. 

It is crucial for your business during this stage to build trust. You can build trust by:

• Getting reviews

• Writing blogs

• Partnering up with influencers

Conversion

At this stage, people make the decision to buy your product or services. You want to highlight why your product or service is better than competitors. In this stage, you should focus on the benefits of your product or service.

To drive conversion:

• Create an email campaign

• Offer free trials or samples

• Send discounts or sales

• Invite subscribers to a webinar

Loyalty

Your goal should be to get those people who purchased your product or service to keep returning. That is why the loyalty stage is particularly important to keep those people returning to make a purchase.

Companies can build loyalty for their brand by:

• Creating a rewards program

• Sending regular emails

• Communicating product updates

• Texting messaging systems

Advocacy

The next stage is getting those loyal customers to recommend your product or service to their friends and family. During this stage, you want to delight your customers with valuable content and great service. 

Some ways you can help build advocacy are by:

• Sending out email surveys

• Starting an affiliate program

• Sharing testimonials on social media

Get the help of one of the best digital marketing agencies in Austin TX!

If you need help creating a digital marketing strategy that follows a marketing funnel, contact us. Our team of digital marketers can help you map and bring to life a digital marketing funnel for your business. Contact us to learn more about our digital marketing services.