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The basics of email marketing and advantages for your business

Email marketing is a long-standing approach and isn’t going anywhere any time soon. It’s  just as important as other marketing strategies. We’ll tell you why this is still a great way to communicate with your clients and customers.

What is email marketing?

Email marketing is an inexpensive and personal way to reach clients and customers. If done well, you can promote your products and services within your business.

This is just one component  of digital marketing strategies which also encompasses direct online marketing, social media, blogging and other strategies.

The advantages of email marketing

With over 74 trillion emails sent every year, it is clear that email marketing is not going anywhere. People are sending over 281 billion emails per day in 2018 and over 3.8 billion users by the end of the year.

In the U.S. alone, over 85 percent  of adults send or read email. A leading digital marketing Austin strategist understands there are several advantages to adding email marketing to your marketing plans.

Email marketing integrates with other strategies

You already are writing blogs, pushing out social media posts, print media, PPC advertisements and now email marketing! How is this possible?! It is because email marketing can have repurposed content inside the email.

You can take a social media post or blog and make it the star of your email. You can also take this email and use it on social media.

The best part is there is no character count. Type away friends, type away.

Helps foster relationships with clients

You start to develop consistent and interesting messages to clients and customers. Returning customers means a relationship is growing between them and your company.

This gives you the ability to address your clients and customers by name, which makes them feel the message is created  just for them. Plus, you can let your business's brand and personality shine through.

Easily boost your sales

This method allows you to boost sales and think differently about how to get people to your website.You can use different approaches to get your clients and customers to your product and services.  

Additionally, if someone signs up for an email marketing campaign then they more than likely enjoy your services and products. This is an easy way to know and reach your target audience.

You don’t have to do more work. 

OMG Austin is a leading digital marketing company in the Austin area. We understand email marketing and digital marketing seems like a ton of extra work for anyone. That’s why we can take it from here. The final advantage is you don’t have to work on your email marketing strategies, we can.

At OMG Austin, our company offers our own email marketing platform, Monstrous Email. This platform is user-friendly, tracks ROI and more. It  gives you piece of mind about what kind of email marketing campaign platform to use. (Whew).


OMG Austin, a leading digital marketing Austin company can guide your email marketing to bring the best ROI at the end of the day. The right message can make all the difference. Let us handle this for you, contact us today.

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