The scariest digital marketing myths
2019 October 30
Digital Marketing? Easy enough. A business creates a Facebook page, someone in the business manages it and that’s it. Bring in the leads! Wrong. Wrong. Wrong. The digital marketing world is more than posting to Facebook. In recent years, digital marketing “experts” have flooded the market with their expert tricks and tips to help a business optimize their own strategies, but as this happens, common myths out there start to become the norm.
These are some of the top digital marketing myths that are downright scary. Let a digital marketing agency Austin Texas debunk those for you.
One platform is enough
Often times, a business sets up a Facebook Business page (which is great), but they only ever promote their services on Facebook. While Facebook is the second largest social media platform out there, only posting to Facebook might not be helping the business.
It is imperative to spread your content across different platforms because it helps your business. Where is your target audience? A Facebook page is great, but is your target audience on Facebook? One platform is manageable and does not involve a whole lot of strategy, but is it bringing in the results or numbers you were hoping for?
Sell, sell, sell
A free channel to sell ALL of my products ALL of the time?! Awesome. Not Awesome. This is one of the biggest issues when it comes to digital marketing efforts. The internet is saturated with content, videos and advertisements and consumers are oversaturated with it.
A business who continuously sells and “brags” about how great they are are hurting their digital marketing efforts. It is estimated that 45 percent of followers will unfollow your page if there is constant promotions. Follow the 80/20 marketing rule to help create content that is informative which keeps consumers coming back.
SEO is dead
SEO is not and never will be dead. Repeat after us, SEO is not dead. This is one of the most common myths out there that business owners believe. There are one billion websites on Google. One billion websites in thousands of industries and a website without SEO will never rank by itself.
Without SEO, a business with a website will never rank in search engines. Google is responsible for 94 percent of all organic traffic and organic SEO is about 5.6 times better than paid search ads. What does that mean? SEO is not dead and especially organic SEO.
SEO is about to go through a drastic change in 2020! It is estimated that voice search will account for 50 percent of search results. 50 percent. While there are those who say that SEO is dead, our digital marketing agency Austin Texas is getting ready for the next major change!
Alright, the website is created and that’s it! That was the strategy. The website needs help with organic and paid search, social media marketing and email marketing campaigns.Google does not check if a website has a social media presence, when traffic is coming from social media it does tend to show Google that your business is alive and real! When a business is alive and real, Google likes you better.
Your industry is not too boring for digital marketing, your business will not rank on its own and a website is not enough. Our digital marketing agency Austin Texas can help a business break those common myths floating around with our services.
Call us to help your business today!
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Posted In: Social Media and Digital Marketing