Customer reviews are a great way to show your credibility and increase your traffic to social media and your website. Many potential customers will actually search out your online reviews and testimonials before interacting with your business.
You download a few and immediately uninstall others because they are difficult to use, very outdated, weird colors, or a number of other reasons. All of this is done with software and the design notions of User Experience and User Interface notions.
There is a need for content writers to find the sweet spot between how creative their content is and how it needs to be optimized for Google. This is because content is a key element in targeting your audience.